Five ways to build
something that works.
Every Still Lake Studio web design package is built on the same foundation: semantic HTML architecture, SEO engineering, conversion-first design, and clean code on a stable platform. The difference between tiers is depth and scope — not corners cut.
No templates. No themes. No sites that look fine but do nothing.
Every package is scoped individually. Pricing is discussed during the discovery call — before you commit to anything.
Mobile-First Build
Responsive design tested across every device. Your site works beautifully on desktop, tablet, and mobile — because your clients are on all three.
Foundational SEO
Semantic HTML structure, proper heading hierarchy, meta configuration, and Google Search Console setup. The technical basics done right, not bolted on later.
Stable, Secure Platform
Built on platforms with managed hosting, built-in security, and minimal third-party dependencies. Your site stays fast, stable, and maintainable — without a developer on retainer.
Launch Support
Domain connection, SSL, analytics setup, and a walkthrough so you're confident managing your own site from day one.
Structure first. Beauty second. Results always.
The Authority
Full Strategic Build
The signature Still Lake Studio engagement. A fully custom, AI-cited strategic website designed to position your business as the authority in your market — in both traditional search results and AI-generated answers. This is not a template with your logo swapped in. It's a system built around your business, your clients, and the way they make decisions.
Best for: established businesses ready to dominate their market across Canada or the United States.
- Strategy & positioning session
- 7–12 fully custom pages
- Information architecture & conversion flow
- AI-cited Schema.org markup (every page)
- Semantic HTML architecture
- E-E-A-T authority signal implementation
- Core Web Vitals optimisation
- Copy strategy & messaging refinement
- Visual direction & refined layout
- Google Search Console & analytics setup
- Mobile optimisation & cross-device QA
- Post-launch support & handoff
The Spark
One focused day. Real results.
A beautifully focused, one-day web design transformation. Brittany Holmes works through your site in a single dedicated session — and you walk away with something polished, professional, and launch-ready before the day is over.
- Homepage + up to 3 interior pages
- Design & structure overhaul
- Copy & messaging refinement
- Foundational SEO setup
- Mobile optimisation
- Same-day delivery
The Foundation
Clean, confident, credible.
A refined starter website for businesses that need a strong, professional online presence — built properly from the start rather than cobbled together and fixed later. Everything you need to launch with confidence and grow from solid ground.
- Up to 5 custom pages
- Brand-aligned visual design
- Foundational SEO & semantic HTML
- Contact form & integrations
- Mobile-first responsive build
- Google Search Console setup
The Refresh
Alignment — without starting over.
Your site has bones. It just needs to be refined, restructured, and made to actually reflect the quality of what you do. A thoughtful redesign for businesses that have outgrown their current web presence — without tearing everything down.
- Up to 7 redesigned pages
- Information architecture restructure
- Conversion flow optimisation
- Full SEO structure rebuild
- Schema.org on key pages
- AI discoverability foundations
- Copy refinement across all pages
- Core Web Vitals optimisation
The Full Picture
The full meal deal.
Everything in The Authority — plus complete brand identity designed from scratch. For businesses building or rebuilding their entire visual and digital presence from the ground up. Your brand and your website, designed together as one cohesive system.
- Everything in The Authority
- Brand strategy & positioning
- Logo & wordmark design
- Colour & typography system
- Brand guidelines document
- Social media visual templates
- Business card & collateral design
Add On: Ongoing Strategic Partner
A retained monthly relationship for brands that understand digital presence isn't a one-time event. Available as an add-on to any package — or as a standalone engagement for businesses that already have a site and want it to keep improving.
- Monthly website refinements
- SEO maintenance & monitoring
- Schema.org markup refreshes
- AI discoverability updates
- Content updates & design tweaks
- Monthly strategic consulting call
Compare packages.
| Feature | The Spark | The Foundation | The Refresh | The Authority | The Full Picture |
|---|---|---|---|---|---|
| Custom Pages | Up to 4 | Up to 5 | Up to 7 | 7–12 | 7–12 |
| Strategy & Positioning Session | — | — | ✓ | ✓ | ✓ |
| Conversion Flow Design | — | — | ✓ | ✓ | ✓ |
| Copy & Messaging Refinement | ✓ | ✓ | ✓ | ✓ | ✓ |
| Foundational SEO | ✓ | ✓ | ✓ | ✓ | ✓ |
| Schema.org Structured Data | — | Basics | Key pages | Every page | Every page |
| AI-Cited Architecture | — | — | Foundations | Full | Full |
| E-E-A-T Authority Signals | — | — | — | ✓ | ✓ |
| Core Web Vitals Optimisation | — | — | ✓ | ✓ | ✓ |
| Brand Identity Design | — | — | — | — | ✓ |
| Timeline | 1 day | 1–2 weeks | 2–4 weeks | 4–8 weeks | 6–10 weeks |
Package FAQ
How do I know which package is right for my business?
It depends on where you are. If you're launching something new, The Foundation gives you a clean, professional starting point. If your current site looks fine but isn't converting, The Refresh rebuilds the structure underneath. If you want to be the business that ChatGPT and Google cite when someone searches your industry, The Authority is the one. And if you need brand identity and website built as one cohesive system, that's The Full Picture. Not sure? Apply and say so — Brittany will tell you which makes sense.
What's included in every package?
Every Still Lake Studio package includes mobile-first responsive design, foundational SEO with semantic HTML, Google Search Console setup, a build on a stable and secure platform with minimal third-party dependencies, launch support, and a handoff walkthrough. The higher tiers add Schema.org structured data, AI-cited architecture, E-E-A-T authority signals, conversion flow design, and Core Web Vitals optimisation.
Which package includes AI-cited web design?
Full AI-cited architecture — Schema.org structured data on every page, E-E-A-T signals, and optimisation for ChatGPT, Perplexity, and Google AI Overviews — is included in The Authority and The Full Picture. The Refresh includes AI discoverability foundations and Schema.org on key pages. The Foundation and Spark include foundational SEO but not full AI-citation architecture.
Do you list prices on your website?
No — because every project is scoped individually based on what your business actually needs. Pricing is discussed transparently during the discovery call, and you receive a detailed proposal with clear deliverables, timelines, and costs before committing to anything. Payment plans are available for qualifying projects.
Can I add ongoing support to any package?
Yes. The Ongoing Strategic Partner add-on is available with any package — or as a standalone engagement for businesses that already have a site. It includes monthly website refinements, SEO maintenance, Schema.org refreshes, AI discoverability updates, and a monthly strategic consulting call with Brittany Holmes.
Are these packages available to businesses in the United States?
Yes. All five packages are available to service-based businesses across all 50 US states and all Canadian provinces and territories. Still Lake Studio is based in Lake Cowichan on Vancouver Island, British Columbia, and works fully remotely across North American time zones.
Ready to stop
blending in?
Every project at Still Lake Studio starts the same way: a short application and an honest conversation. Tell Brittany Holmes what's not working, what you want instead, and she'll tell you which package makes sense — or if none of them do. No pressure. No pitch deck. Just clarity.